Alex played soccer in Croatia, Norway, and England, gaining a unique perspective on diverse coaching methodologies from a young age. He transitioned to coaching in 2003, earning numerous English and European diplomas. With over a decade of coaching experience in London, Alex moved to the USA, where he worked with various clubs in New Jersey before founding Force Academy. He pioneered the integration of GPS player tracking and smart ball technology into travel soccer. His methodology combines plyometrics, biomechanics, and cutting-edge on-field technology to enhance player and team performance in a safe, fun, and educational environment. Alex maintains strong ties to top English and Spanish clubs and returns to Europe each summer to run football camps with Force.